|
With
many predicting a tough retail environment, Spring Fair
Birmingham 2005 (6-10 February) enjoyed five days of
good business in which exhibitors reported two explosive
opening days followed by a steady stream of business.
Visitor
attendance was once again strong, with an attendance of
79,939 (compared with 80,065 in 2004), whilst international
attendance held up well with the attendance figures at 8,180
(compared with 8,216 in 2004). These figures have been submitted
for official auditing by the ABC.
Behind
the headline figures, an even more positive picture has
emerged. Buyers continue to see Spring Fair Birmingham as
a serious buying event. The total number of individual companies
visiting the fair rose by 4.4% to 52,846, whilst 28% of
visitors visited the fair for two days or more (rising to
52% for international visitors). Total visits to the fair
including revisits was up by 1% to 111,844 and the number
of pre-registered visitors reached an all-time high of 81%,
demonstrating a huge level of loyalty amongst visitors.
The
seminar programme in Garden Living in the Arena was well
received by exhibitors and visitors alike and Carlin International
presented their Future Trends to packed audiences in hall
16. Catherine Rame of Carlin International said "We
had a great attendance at every seminar; they are really
popular with the serious buyers."
Other
highlights from the event included the strong presence of
international visitors from all corners of the globe with
notable rises from Japan, Italy and Scandinavia. E-commerce
continues to make an impact on the retail landscape with
visitors up from 351 in 2004 to 1,237 - a huge 350% rise.
Once
again the show saw the usual sprinkling of personalities
to add glamour to the event. Celebrity Chef Gary Rhodes
on the Typhoon stand said "Spring Fair Birmingham is
a brilliant show; it's very lively with something for everyone."
Whilst Laurence Llewelyn Bowen said "Spring Fair Birmingham
creates the opportunities for retailers to really shop."
Summing
up the 2005 event Alison Jackson, managing director for
the organisers said: "The headline figures only tell
part of the picture, the first two days of the fair were
phenomenal with the entire NEC car park allocation filled
to capacity. It's rewarding to see the strong level of commitment
to the event from visitors from all sectors. In the light
of the current retail conditions we were delighted with
the 2005 event."
Next
year's fair will run from 5-9 February 2006 (with Volume
opening on Saturday 4 February).
|