Many Asian vendors would hesitate to enter the Spanish market due to the language and cultural differences. Statistics, however, shows that Spain is a good starting point for Asian manufacturers given its large demand for Asian products. Among all the European countries in 2003, Spain had the highest GDP growth rate at 2.3%. Hong Kong jewelry exports to Spain had a drastic growth rate at 129% when comparing to 2003. The International Herald Tribune reported Barcelona as the 8th largest economy and growing faster than most others in the European Union.

ESAJ, with Asian theme in mind, is the first and the largest of its kind held in Southern Europe, which gathers over 500 Asian exhibitors, showcasing the trendiest designs of fine jewelry and watch. It aims to benefit traders, distributors, and manufacturers of different countries by saving on time, air miles and long distance traveling expenses to meet Asian exhibitors; hence, closer business cooperation between European and Asian companies. The show will also feature a series of seminar targeting European buyers, who are eager to enter the Asian market.

The exhibition venue, "Barcelona International Convention Centre" (CCIB) was designed by renowned architects Jose Luis Mateo and Herzog & De Meuron. After its establishment, the Spain Government immediately organized a grand and sizable international culture festival, "The Forum". CCIB's geographical environment, winning decor and modernized facilities all meet the international standard, and are therefore able to attract high-consuming vendors.

Organized by Hongkong-Asia Exhibition (Holdings) Ltd, a well-known Hong Kong based international exhibition organizer, Asian exhibitors can set aside their worries and make their first move to the European market at the right time. With the right mix of well-equipped venue, exhibiting facilities, quality buyers, vendors and manufacturers and perfect timing, the "Asian Jewelex Euro-Spain" will definitely create chemistry to success.