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A significantly
improved economic outlook has brought positive mood and great satisfaction
to visitors at this year's Ambiente International Frankfurt Fair.
From 11 to 15 February, around 141,500 trade visitors from 136 countries
took advantage of the important event to find out and order the
latest products. More than 4,600 exhibitors from 90 nations presented
an impressive array of innovations and concepts to the international
trade.
Dining - World
of Table, Kitchen & Houseware
'Dining' is the biggest of the three leading international fairs
held under Ambiente. This year, 'Dining' has attracted 2145 exhibitors,
among which 409 were from Germany and 1736 were from abroad. The
most important development this year was the remarkable growth in
small electrical appliance sector. Following a test run in 2004,
this product segment is now an established part of Ambiente. Indeed,
it is the first time in six years for this sector to participate
in a leading German fair.
Visitors of
Ambiente are highly cosmopolitan in nature. 38 percent of all visitors
came from outside Germany. The top five foreign-visitor nations
were Italy, the USA, Great Britain, Spain and France. Particular
growth was recorded from the South European nations, Russia and
the Gulf States, such as Saudi Arabia, the United Arab Emirates
and Oman.
Ambiente is
a vital platform which showcases product trend for the new season.
At this year's fair, tableware and glassware are rich in intense
colours, such as green, blue, orange and yellow. Manual techniques
are adopted to bring colour to the glass. Black and white contrast
in combination with red are favoured by interior accessories in
particular. Asian elements are also incorporated in the design or
in the form of decorative lettering.
The concept
of fusing outdoor and indoor is proving to be a general trend. Glass
and ceramic segments bring nature into home. Knives, scissors and
cutlery sector offers ingenious utensils for the outdoor segments.
Cutlery is distinctly organic in form and pleasingly tactile in
appearance. Innovative handle designs of table knives have also
led to improved ergonomics and new materials to greater sharpness.
New coatings
on pots and pans make cooking easier. The use of space age materials
for pan coatings enables cooks to use metallic kitchen utensils.
Kitchen utensils pick up on the basic colours of the tabletop segment
with silicone still a popular material.
Giving - World
of Gifts Unlimited
This year's Giving - the World of Gifts Unlimited - was divided
into five segments, 'Gifts Unlimited', 'Manufakturen & Collectables',
'Young & Trendy', 'Carat' and 'Passage Gift', whereby 'Gifts
Unlimited and 'Young & Trendy' attracted the most Ambiente visitors.
Green, currently
a trend colour, radiates confidence at Ambiente. It glows brightly
on everything from candles and cushions to vases and transparent
decorating fabrics. The popularity of green colour also indicates
that product designs are going back to nature. Classic design school
principles and the trend for high-class products is a second focal
point. The third most important theme goes for a wild, riotous,
vivid mix of colour, form and material with a retro style of the
seventies.
Current trend
indicators of festive decorations point towards warm colours with
strong red and orange accents for glass balls and Christmas goods.
The Carat segment sets trendy accents in the form of colourful jewellery.
Aquamarine and other varieties of beryl have become the focus of
attention, same for delicately engraved jade from China and Burma.
Wrist watches are exploiting the growing trend towards sporty models.
Living - World
of Interiors
Brand concepts, top quality and unmistakable styling are keywords
in Living - World of Interiors. The focus of dealer interest at
Ambiente was premium products, design and lifestyle with the search
of more international top brands. 'Loft', the designer hall of the
world's leading fair for 'Living', was a veritable magnet for trade
visitors. At 'Talents' in the Loft exhibition hall, younger generation
of designers showcased their innovative designs and high-concept
products for home, tabletop and kitchen, together with fashion accessories.
The new Outdoor
Living product segment recorded a high visitor turnover. Top quality
furniture for the garden and beach, outdoor lighting, barbecues
and furnishing accessories were in great demand.
Trends in Living
are driving towards glamour and opulence at a high design level,
characterized by voluminous candles, candlesticks, vases, planters,
etc. Emotion and tradition was another theme determined. Textiles
featuring historic prints and patterns, evocative of childhood and
a variety of flower sketches celebrate a renaissance. Contemporary
interpretation of tradition highlights a social need for security
and trust. The use of natural materials and techniques to imply
the 'handmade' quality of products is also an important feature
in medium-priced segment. High-end exhibitors also realise that
consumers value 'craftsmanship' and embellishment. The need for
products with soul, produced in limited editions, as if custom-made
for the purchaser, supports the middle classes and above all, manufacturing
companies.
Hong Kong Design
Pavilion
Set up for the first time, Hong Kong Design Pavilion showcased a
wide array of exciting products created by talented Hong Kong designers.
The pavilion is located at the Passage Home section in Hall 1.2.
Designs ranged from elegant, brushed stainless steel and wood accessories
for the home and office and trendy, coloured plastic giftware to
toys and mobile telephones. The aim of this collective fair presence
is to demonstrate to the European market the quality and longevity
of design originating from Hong Kong. Participating companies included
Semk Products Limited, Unisia Manufactory, Visual Gram Limited,
Le Chino Limited, Power View Industrial Limited, Toy's Yard Limited,
COG Limited, etc. The Hong Kong Design Pavilion was organized by
the Hong Kong Trade Development Council.
The next Ambiente
in Frankfurt will be held from 10 to 14 February 2006.
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